Don’t miss our free webinar on 12/4!
Mark your calendar for the first in our series of FREE Boardroom Insiders 30-minute webinars!
To kick off the series, we will be talking about “Best Practices in CXO Marketing: How to Reach and Engage Senior Executives.”
Joining me will be my longtime collaborator, Paolo Zeppa, Vice President of Strategy at Immersa Marketing. Over the past five years, Paolo and I have piloted “Customer Intimacy” programs with a number of clients looking to better target a single customer or handful of critical accounts. The results have been positive, measurable and actionable, so we are both big believers in these types of account-based marketing initiatives.
In just 30-minutes, Paolo and I will cover:
- what CXOs expect from vendors who want their business
- best practices in CXO engagement
- how to “move the needle” with executive-level customers and prospects
- how to customize marketing communications and programs for individual CXOs
- how other companies have successfully reached and engaged CXOs
So grab a cup of coffee or a sandwich and listen in for tips and best practices that will increase the effectiveness of your sales and marketing efforts. I promise it will be worth 30-minutes of your time. Plus–everyone who attends will receive one free custom executive profile and a two-week trial subscription to www.boardroominsiders.com!
Sharon Gillenwater
Founder and Principal, Boardroom Insiders
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The Top Ten “Leadership Factories”
A study commissioned and reported by USA Today revealed that one in every five CEOs running publicly traded corporations with a market value of at least $2 billion once worked for one of just 20 companies. One in 10 CEOs worked at one of just eight companies.
The results took into account the total number of employees at these companies. So for example, while GE seems to churn out a large number of corporate chiefs (26), it has a pool of 300,000 employees, while McKinsey (16 CEO alumni) has only 11,000.
Here are the top ten CEO factories, as reported by the study:
1. McKinsey
2. Deloitte & Touche
3. Baxter International
4. Pricewaterhouse Coopers
5. Ernst & Young
6. Merrill Lynch
7. Motorola
8. Intel
9. Procter & Gamble
10. General Electric
Looks like professional services firms–in accounting and consulting–are a good breeding ground for future leaders. I would attribute this not only to these companies’ excellent training programs, but also to the access that consultants get to the senior execs of client organizations. And as we know, the ability to make contact–and make an impression–with senior execs is one of the best ways to advance your career.
Click here to read the article in its entirety.
Thanks for reading.
Sharon
Posted November 16th, 2008 in
