Archive for May, 2009

Ten Questions for CFOs

This McKinsey article poses ten questions that CFOs should be considering now that an economic recovery appears to be on the horizon. For those of you who target CFOs as key decision makers or influencers, you can leverage this as a thought leadership piece and demonstrate how your offer can help CFOs address some of these key questions. Enjoy!

Posted May 26th, 2009 in

By Popular Demand: The Next-Gen CIO Webinar

If you sell or market to CIOs, this free 30-minute webinar is sure to be of interest!

CIOs may be the only executives who know how the business works from one end to the other–which makes them a critical audience for vendors across solutions and industries.

But have you noticed that the “typical CIO” is no longer so typical? CIOs are not just technologists anymore–some are now emerging from the business side of the organization–even marketing. There are also more female CIOs than ever before.

Spend 30 minutes with us and hear the latest about CIOs. In this session we will discuss:

- how and why the CIO archetype has changed

- the latest data on CIO careabouts and pain points

- insight into how CIOs make purchasing decisions

- what you need to know about selling or marketing to the CIO

All attendees will receive a free two-week trial subscription to Boardroom Insiders and a free CIO profile of their choice.

Register today!

Posted May 19th, 2009 in