There are plenty of forums out there about general sales and marketing–but I haven’t yet found a good one that focuses on the special challenge of selling and marketing to senior executives and CXOs. So I started a new forum on LinkedIn on just this topic. It is sponsored and moderated by Boardroom Insiders, but you don’t have to be a customer to join–everyone is welcome! Appropriate questions and discussion topics include:
- research on CXO careabouts
- how to increase the effectiveness of account-based marketing efforts
- what CXOs expect from vendors who want their business
- best practices in CXO engagement
- how to “move the needle” with executive-level customers and prospects
- how to customize marketing communications and programs for individual CXOs
- how other companies have successfully reached and engaged CXOs
- how to pitch new ideas to CXOs within your own organization
This entry was posted on Monday, August 17th, 2009at2 pm and is filed under Uncategorized You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.
Join our LinkedIn Group about CXO engagement
There are plenty of forums out there about general sales and marketing–but I haven’t yet found a good one that focuses on the special challenge of selling and marketing to senior executives and CXOs. So I started a new forum on LinkedIn on just this topic. It is sponsored and moderated by Boardroom Insiders, but you don’t have to be a customer to join–everyone is welcome! Appropriate questions and discussion topics include:
- research on CXO careabouts
- how to increase the effectiveness of account-based marketing efforts
- what CXOs expect from vendors who want their business
- best practices in CXO engagement
- how to “move the needle” with executive-level customers and prospects
- how to customize marketing communications and programs for individual CXOs
- how other companies have successfully reached and engaged CXOs
- how to pitch new ideas to CXOs within your own organization
To join, just go to LinkedIn, click on “Groups Directory” and search for: “Boardroom Insiders”
Look forward to seeing you there!
Sharon
This entry was posted on Monday, August 17th, 2009at2 pm and is filed under Uncategorized You can follow any responses to this entry through the RSS 2.0 feed You can leave a response, or trackback from your own site.