Marketing
For executive-level engagement, preparation is everything
To be successful in account-based marketing, you have to know your target C-Level decision makers and what message will drive response and conversion.
- Account Based Marketer Targeting West Coast Chief Information Officers
Know your target
Personas are the educated guesses of the marketing world, and when you're targeting C-level executives, they just aren't enough. You need real information about the real executives you're targeting — and you need it fast.
Access the right tools
C-level marketers now have instant access to executive intelligence you can't find anywhere else. And it's helping marketing teams across the country design events executives want to attend, content they want to consume and a strategic approach that helps your team close bigger deals, faster.
Where we come in
We work with field marketers, events marketers, executive program owners and account-based marketing specialists to:
- Support large-account ABM
- Create more relevant thought leadership content
- Design more relevant C-level events and executive programs
- Collaborate with enterprise sales teams to close bigger deals, faster
Your competitive advantage
We offer two distinct ways to help C-level sellers close bigger deals, faster:
- BI SIGNATURE gives you access to our database of 40,000+ executive profiles, offering in-depth insight into key decision makers at Fortune 1000 companies.
- BI PRO allows you to generate valuable insights across a group of executives or accounts, information that includes business priorities, common interests, relationship mapping and audience analysis.
Insights
Account-Based Marketing: Trends and Executive Intelligence
Explore the different ABM strategies and how executive insight can help teams make a bigger impact.
Insights
The Most Connected New Yorkers and What Sets Them Apart
A look into the most connected New Yorkers and what drives their influence in economics, academics and the arts.
Insights
Who are the leading CISOs of 2021
Explore the 2021 edition list of chief information security officers.