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Having contact information for decision makers is important. But when you finally reach them, what are you going to talk about?
High performing sales and marketing pros can spend hours researching key executive decision makers, looking for the right “hook” to help them nail the first five minutes of a business conversation.
This insight can make the difference between sealing the deal and losing the interest of the executive you’re trying to engage. This is where Boardroom Insiders comes in.
